In less than a dozen years, Instagram has become one of the most popular applications in the world. Almost everyone, including celebrities, share their life in it, earn and develop a business in it. That is why various chips that help advance in the application are becoming more and more popular.
Create a popular profile on Instagram
Creating a profile on Instagram is only the beginning of the business. If the plans have earnings on this application, you will first have to invest in it. And this means the expenditure of time and effort. Because the first thing that determines the likelihood of generating income is subscribers.
The main thing is not to try to win subscribers through programs and third-party sites.
Although the option with cheating subscribers seems quite attractive, it can subsequently turn against the owner of the profile.
To create a successful and sought-after profile on Instagram, you should pay attention to the following aspects:
- The quality of publications and their frequency;
- Publication and hashtags;
- Additional accounts in social networks;
- Interaction with other users;
- Advertising.
Consider what secrets each of these aspects holds and what Instagram features will help attract new subscribers.
How to promote publications
Regardless of whether the profile on Instagram is a business page or private, special attention should be paid to its filling. High-quality content not only attracts subscribers, but also allows you to keep them.
To create interesting and enticing publications, you need to know some of the features and secrets of the application, allowing you to create a truly sought-after profile.
Installation
For the publication to be in the top, you need to master the art of installation. Do not be afraid of the newfangled word, because in reality everything is not so scary. According to statistics, it’s publications designed in the installation style that attract more attention, likes and comments.
We understand why installation users like the application so much:
- The image is more clear and understandable;
- It creates a kind of transition between publications;
- Such photos are more vivid and colorful;
- The structure of the image stimulates the imagination.
Installation is one image, divided into 9 parts.
Users simply cut the existing photo into 9 equal squares and post them in such a way that all 9 eventually form a complete picture. For this, various photo editors are used.
However, with installation, you need to be careful, because with each next publication - a block of 9 images will move and the general idea will lose its meaning.
Secret descriptions and publications
One of the main secrets that many are silent about is the problem of dozens of publications at a time.It would seem that what could be wrong here? The fact is that with the update of Instagram in the feed of subscribers, records primarily appear on the rank of involvement. That is, those who scored more likes and comments.
Thus, if you publish five photos at once, then in the feed will appear, at best, one publication.
That is why you need to take an example with experienced instagramers and upload no more than 2 photos per day. This simple way will allow you to get more likes in the photo.
No need to be ranted that more is better. This method does not work on Instagram.
Correct descriptions are also very important. If you need to put more emphasis and draw attention to the photo, you can use emoji in the description. The content of the description itself is one of the key factors. It can be:
- Informational;
- Entertaining;
- Selling.
Regardless of the option chosen, it is better to pay the same attention to the content of the publication as the photograph itself. Thus, it will be possible to distinguish a post among others.
An important nuance when creating a description: it is better to write them in separate text editors, breaking sentences into lines. So the text will be better read and catch your eye.
Unspoken hashtag rule
It is known that in Instagram you can put about 30 hashtags under each photo in your account. However, putting such a huge number of hashtags in the description is simply inconvenient and in many ways interferes with the perception of the description text itself.
Many bloggers have long been using one trick. Hashtags are put in the first comment of the publication, and not in the description.
So you can do the full design of the description, and select the hashtags separately and publish a little later the entire necessary set.
By the way, some Instagram bloggers claim that you should not put very popular hashtags. Therefore, hardly any tag is gaining many publications - it is better to change it to a less well-known one. And it works!
Where and how to advertise posts
Advertising on Instagram is the engine of success. Without the right and, importantly, high-quality advertising, there will not be adequate audience coverage and subscribers growth. Accordingly, there will be no income if the profile is oriented to this.
It’s not enough just to connect ads through the application, click on the button you need, in the hope that a million likes and subscriptions will immediately appear. There are other tricky secrets that will help promote your account and publications.
Targeting
A word unknown on the Internet only to the lazy is targeting. Everything that one way or another tried to connect an advertisement somewhere already ran into this concept.
Targeting is the connection of advertising through the office of Facebook.
In other words, if you have not connected your Instagram account to your profile on the Facebook site, then it's time. What targeting gives:
- Ability to fine tune advertising;
- Segmentation of the target audience by gender, age, country of residence, etc .;
- Displaying ads to people who are most interested in the topic of publication.
Thus, the image will not need to be spent on greater coverage and receive small returns. Thanks to targeting, advertising costs will decrease, and the result will be more effective.
Crossposting
Crossposting is a feature that is useful to those who actively use other social networks or applications simultaneously with Instagram. Using cross-sharing, you can import publications to other networks, for this you need to connect other accounts.
You can do this literally with a couple of taps on the screen:
- First you need to go to your profile page;
- Then click “Settings”;
- Click “Linked Accounts”;
- Here you need to connect those social networks to which you plan to establish export (Facebook, Vkontakte, Odnoklassniki).
After creating posts on Instagram, you will have the opportunity to export them to the desired site - just click on the checkbox of the desired social network.
Communication with subscribers as a guarantee of promotion
Subscribers adore when they communicate with them. Unsubscribing from those who communicate with the audience is much less than others. But it is not possible to spend all your time on constant conversations, discussions, answers to comments. Therefore, you can resort to a couple of tricks.
In touch with subscribers
One of the most unknown Instagram secrets is the ability to send automatic messages to directories for subscribers.
How it works: when subscribing to your account, a person automatically receives a notification in direct that you can think of yourself. For this, special programs are used, in particular, there is an iDirect website and Instaplus service.
Previously, there was one option for using the direct - the response to the comment directly in private messages. To do this, before publishing the response to the comments, it was enough to click on the airplane next to the text. Now this option, unfortunately, is disabled.
In exchange, another interesting way to communicate with subscribers appeared - through stories.
You can not only publish photos, videos and life reviews to stories, but also ask questions and organize polls. It is in these cases that the chip with answers to story becomes relevant. How to do it:
- Open the desired publication;
- Click on the eye icon below. A list of all browsing stories will immediately appear;
- Please note that in addition to the viewers, there is a list of respondents;
- You need to select the comment you want to answer, and then click on it.
Further, the application itself will provide answer options. Also now, answers to the story are automatically sent to the user directly, which makes this option even more convenient.
Maximum reach from different accounts
When it comes to the maximum reach of subscribers, it makes sense to create several accounts on different topics. Moreover, all profiles should be united by a common idea (product, service).
Account Example:
- The main profile through which you can chat with the owner, make an order;
- Community for users of products (communication, reviews, statements);
- An account describing the functions, advantages of the product (mostly profitable photos);
- Additional profile: catalog, promotions, discounts.
The presence of several accounts will help to show and advertise the profile from different angles, and will also attract subscribers from different fields.
An interesting feature - the same publication can be sent to all accounts.
Important! In each account, only a few hashtags that are directly related to the product should be the same, the rest must be changed.
Subscription Exchange
To get more subscribers, you need to actively participate in the life of Instagram. There are several tricks for this:
- Comments from active posts by famous bloggers;
- Conducting interesting dialogs with subscribers on other people's accounts;
- Participation in activity posts where likes and comments are put together;
- Subscription Exchange
- Using technology 5/3/1.
If everything is clear with the first points, then the 5/3/1 technique should be considered separately, since not everyone knows about this chip. This technique was created in order to guarantee the attraction of a person to your account and provoke a subscription.
Description of the technique:
- Choose any interested user;
- Like 5 of his different photos;
- Comment on 3 publications;
- Subscribe to the user.
Result - the user will subscribe in response and, most likely, click through and comment on your posts.
This technique can be used manually or resort to the services of automatic services. However, prolonged use of such programs is not welcome.
If you follow the above secrets and chips, you can much more quickly and efficiently draw attention to your account and many subscribers. The main thing is not to give up!
