Color affects a person, his mood, state of health, therefore, it is not worth minimizing its importance. No wonder psychology is studying such an important aspect in people's lives. Goethe developed the modern concept of color.
According to her, the dark ones act soothingly, and the light ones on the contrary - excite. They can have physical and psychological effects.
The combination causes certain effects. They are perceived by a person through association, for example, cold is blue, blue. It has an effect on blood pressure. Some of them absorb the form, while others do not. In the article, we propose to touch upon the topic of “Psychology of Color”, dwell on the meaning, influence, and impact on a person.
The psychology of color in clothes
Modern man has the opportunity to dress to his taste, giving preference to one or another clothing. For many, not only design, style, length, cut, but also the color design of outfits matters. The choice depends on the character, mood. The value of different shades must be known, because this will help to better understand a person, assess his condition.
We instinctively surround ourselves with those shades that suit us the most. And if you want to reproduce some impression on others, then we also unconsciously choose a specific tone. With the help of correctly selected clothes, you can influence the psyche of others, set the mood for yourself. Do not think that we can only love one color all our lives.
Addictions vary depending on age, social status, season, health status, weather. For example, a young girl dresses in all bright, sometimes flashy, and becoming a mother, chooses more delicate shades. And if a person by nature is indecisive, uninitiated, then he needs to add red elements to his wardrobe. But too hot, hot-tempered natures will cool cold shades.
Blue color in psychology meaning
What is the effect of blue on people? It inspires confidence, gives hope, creates an aura of stability and seriousness. If you want to overcome the alarm, then you should wear something blue. He acts in a conciliatory manner, but at the same time he keeps in good shape and also has a good disposition for communication. Careerists should combine blue with white, which will teach them to be flexible, easily adapt to different conditions. From the point of view of medicine, he has the ability to relax and relax.
What does yellow and green color mean for a person?
Green is considered the most comfortable for perception, it improves tone and relieves fatigue. It is associated with stability, peace, prosperity, so it is often chosen by bankers. If you feel overwhelmed, tired and unable to gather strength, then immerse yourself in green. The light gamut embodies youth, lightness and frivolity, so you need to pay attention to these nuances.
Yellow, like orange, cheers up, because it is associated with the sun. He always attracts attention, but not many people love him. On the most sad, rainy day, yellow clothes or accessories will be able to give cheerful emotions.
The symbolism of yellow is intelligence, and in combination with black it indicates danger. It carries the semantics of change, detente. You need to be careful enough with him, because his overabundance can lead to extravagance.
Psychology of red color
Red is rather controversial, since on the one hand it attracts attention, and on the other, its overabundance can lead to nervousness. If you want to draw attention to yourself, but at the same time establish contact, then you should choose softer shades, but not pink.
The effect of saturated red is a psychological suppression of the interlocutor, authoritarianism, and will create a feeling of discomfort, not friendship.
The psychology of color in advertising
Light and color are important aspects in advertising. Psychologists say that light challenges a person, pushes him to action. But the shades in a certain way affect the subconscious, giving the woman, man or child a command for action.
The combination of different elements should show the product in the best light, motivate you to buy. Designers carefully think over the appearance and content of the product so that its perception has the desired effect.
Swiss psychologist Max Lusher proved that using color can not only evoke the corresponding emotion in a person depending on his mood, but also form his emotions. Today, the table created by Lusher helps to study a person, his inclinations, needs. And knowledge of its semantics will help increase sales, improve the business of the company.
Red color in the psychology of marketing
Red will set you up for decisiveness, with proper design it can form a strong desire for action, for example, to purchase an advertised product. He attracts people faster than others, interests a child and an elderly person. It is as if he says: “Do not pass by! Act! Attention!".
He has a certain sexual charge, which should be used in advertising products for men. However, it is good in moderation, as a background it will have the most favorable effect. A small detail in the catalog ad highlighted in red will attract attention. He will not give that prudence and prudence, which gives violet, but will push him to action. Its value should not be minimized.
What does purple and orange color mean in psychology?
Orange gives strength. In ancient times, it had the meaning of longevity, health, creativity. It is best used in advertising medicines, baby products, services in these areas. It gives energy, but at the same time helps to maintain spiritual harmony, balance.
What does purple mean? It is symbolically identified with measure, compromise, prudence, compromise, but at the same time it has the significance of extravagance and originality. It stimulates the brain well, helps to solve creative ideas. He will emphasize the creativity of the product, and this quality should be used in working with the creative elite.
Black value
The meaning of black is self-immersion, estrangement from the whole world, the desire to close oneself, to focus on resolving the issue. He can tune into despondency, melancholy, a feeling of isolation, loneliness comes in him. Therefore, it is not recommended for use in print advertising publications (this does not apply to the font).
Interpretation of black is by no means love, but negation, detachment from everything, “color life” ends after it.
The psychology of color in the interior - the choice of color for the interior
The interior of a house, office or other room where we spend a long period of time needs to be well thought out. Be sure to consider the value of each element, its design, shape.After all, scientists have proved that with the help of color it is possible to enhance the activity of the brain, improve the functioning of organs. How to color the space and make the house cozy? Let's talk about it.
Gray is an excellent solution, since all shades are combined with it, and it perfectly emphasizes their merits. With its help create catchy interiors. However, one must take into account its meaning - fatigue, sadness, oppression. It should occupy more than 20% of the entire gamut.
The meaning of lilac is growth, prosperity, the beginning of a new one. It is like a long-awaited spring after a long winter. Creative and sensual people like him. Eggplant color is suitable for the study, lavender in the nursery. Lilac is recommended to be used in those rooms where people do not stay long. Anyone who does not love him, prone to eroticism, is afraid of losing his "I".
In the home interior, you can rarely see blue on the wall, and rightly so, because it is not suitable for every room. He will not create comfort in dimly lit, northern rooms.
White means air, purity, integrity, insight. He will add space, "push" the walls, raise the ceiling. For small apartments - this is the best solution. Speaking of white, you need to understand that it has many shades, and you need to play with them, combine them.
White and gray, black and white - this is a canvas on which imagination and good taste can draw interesting paintings.
