Main makeup trends for 2024

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Fashion makeup 2024

The main makeup trends are dictated by the latest innovations not only in the field of makeup, but also in fashion shows. Most of the fashionable novelties originate on the catwalk and then gain popularity and become more common. Each year brings new trends that will appeal to both professional makeup artists and amateurs.

Makeup Trends 2024

Makeup Fashion Show 2024
Makeup with fashion shows for the season 2024-2025

Each new trend has a basis. Most often, trends appear in connection with fashion weeks and professional catwalk shows. Some of the fashionable trends widely used in make-up are produced by cosmetic companies. Accordingly, the world of high fashion does not stand still and new directions appear every year.

The main trends in makeup 2024:

  • Shine, namely the use of shimmer, glitter, sequins, pearlescent and satin finishes in cosmetics;
  • Various combinations of colored mascara;
  • The popular Smoky Ice technique or smoky make-up;
  • The technique of applying makeup “cut crease”;
  • "Cat's eye" or cat eye;
  • Red lipstick;
  • Nude makeup;
  • Unusual arrows of different colors and shapes;
  • Makeup in the style of "grunge";
  • Asymmetric elements in make-up.

These trends are the key to the perfect look in 2024. Each of them has its own history, methods and techniques of application, and is also intended for specific events or events.

Shimmer / Glitter

Gold glitter face makeup
Gold glitter on the face.

Actively use sequins and shimmer when creating make-up began only in mid-2018. At the same time, the make-up with the use of sequins was not limited only to shadows. Now glitter is applied to different parts of the face:

  • Eyelids;
  • Lips
  • Cheekbones;
  • Eyebrows
  • Cheeks;
  • Under the lower eyelid.

In some cases, glitter is replaced with rhinestones, placing them along the outer corners of the eye. Especially relevant is the creation of asymmetry on the eyelids and face with the help of sequins.

Chameleon Silver Glitter Makeup
Asymmetry with silver chameleon glitter

Glitter on the face was widely used due to fashion shows. Many designers chose sparkles as the only bright accent in the image and did not fail. Make-up shine has become the main trend of 2024.

Bright makeup with small camifibuki
Bright makeup with small camifibuki on the eyelids

In addition to glitter and glitter, a shimmer is actively used. It should be applied over shadows, preferably with a creamy texture for durability. Shimmer gives shadows a special radiance, helps to “open” the look and visually enlarge the eyes.

Fashionable make-up with golden shimmer
Fashionable make-up with golden shimmer

In this case, the shimmer can be combined using various shades of coating. Unusual color combinations and a shimmer instead of a standard eyeliner are especially relevant in 2024.

Unusual makeup with multi-colored glitter
Unusual makeup with multi-colored glitter

New popular trend 2024 - lip gloss. Lipsticks with a satin and pearl finish were replaced by the most ordinary kamifibuki and glitter. This option looks especially interesting in a new make-up and will ideally complement not only a festive, but also an everyday look.

For beautiful lip make-up, professional make-up artists recommend using small glitter or medium sized kamifibuki.Too large elements will only prevent you from giving your lips the necessary shape.

Nude lipstick coated with pink camifibuki
Pink lipstick lip nude lipstick

Glitter can cover the entire eyelids - such an image will be the most fashionable. The main thing is to choose the right color combinations, while they do not have to coincide completely. Contrasts in make-up are also relevant.

Beautiful smokey ice with metal glitter
Beautiful smokey ice with metal glitter

The advantage of using glitter in makeup is its versatility. Sequins can not only complement the make-up, but also completely replace the shadows. At the same time, they are suitable for any face type: both European and Asian. Glittering the eyelids is not necessarily tight, you can simply create a slight hint of radiance.

Golden eyelashes on the eyelids for an Asian-looking face
Golden eyelashes on the eyelids for an Asian-looking face

Another extremely popular trend in 2024 is glitter arrows under the lower eyelid. Arrows are recommended to be wide or asymmetrical. This image is perfect for evening events. Especially interesting is the combination of the upper and lower arrows of different colors.

Silver glitter eyeliner
Silver glitter eyeliner

The most unusual trend of the new year 2024 is brilliant eyebrows. This beauty trend first appeared on the AW16 at Paris Fashion Week. All models literally sparkled with an abundance of sparkles and glitter, which influenced a new trend in make-up.

It is customary to emphasize eyebrows strictly along the contour with liquid glitter or a bright shimmer. The main rule of such a make-up is the absence of shadows. Make-up should be as natural and natural as possible, some makeup artists refuse to use mascara.

Gold Shimmer on Eyebrows
Gold Shimmer on Eyebrows

Of course, it can not do without the traditional use of the shimmer - covering the shadows with a light shine. This solution is perfect for a rich evening make-up and parties.

Intense Blue Glitter Makeup
Saturated make-up with fine blue glitter

Using glitter allows you to create the most fashionable and vibrant look. It is important not to overdo it and maintain a certain balance in order to emphasize the beauty, and not overshadow the excess of sparkles.

Colored mascara

Unusual asymmetric makeup with two-tone mascara
Unusual asymmetric makeup with two-tone mascara

The fashion for multi-colored mascara came at the same time with the trend for asymmetry and the use of bright colors in make-up. If in the past decade the use of different colors of mascara was considered vulgar and a sign of bad taste, then in 2024 such a make-up will help to become the most fashionable.

Makeup artists highlight several of the most popular ways to use colored mascara:

  • Solid bright arrows and eyelashes;
  • Glitter Mascara;
  • Asymmetric use of colors.
Makeup with arrows and golden mascara on the lower eyelashes
Makeup with arrows and golden mascara on the lower eyelashes

You can create a unique daytime look using colored mascara and light shades of the same shade. In this combination, the emphasis is on minimalistic make-up and solid color palette.

Lilac makeup with purple mascara
Lilac makeup with purple mascara

An equally interesting trend is the emphasis with multicolored mascara exclusively on the lower eyelashes, while the upper ones remain in a classic black or brown hue.

Golden make-up with glitter and purple mascara
Golden make-up with glitter and purple mascara

The most interesting and fashionable combination of 2024 - arrows and mascara in one color. The trend of 2024 is bright and saturated colors with glitter: turquoise, lime, emerald, indigo, cold red. At the same time, the rest of the make-up should be as natural as possible, made in body shades.

Bright fresh make-up with turquoise eyeliner and ink
Bright fresh make-up with turquoise eyeliner and ink

An interesting trend has appeared on the social network Instagram. Active users resorted to another combination: mascara and arrows of directly opposite colors of different color spectrum. So the combination of red with green and blue with pink came into fashion.

An unusual combination of red arrows and green eyelashes in makeup
An unusual combination of red arrows and green eyelashes in makeup

Incredibly fashionable in 2024, the asymmetry was embodied in the color combinations of mascara.The eyelashes are stained crosswise in two different shades: the lower cilia on one eye and the upper cilia on the other in the same shade, the same thing is done with the second color.

Asymmetric Makeup
Asymmetric Makeup

Lovers of nude makeup are extremely lucky. More recently, a new trend has appeared - make-up in nude style and white eyelashes. Perfectly complement the bewitching image with transparent lip gloss.

White mascara image
White mascara image

When resorting to using bright mascara of an unusual color, you need to consider the rest of the make-up. Saturated colorful shades are suitable exclusively for minimalist makeup.

Colorless makeup with orange mascara
Colorless makeup with orange mascara

Professionals of the beauty industry recommend combining classic black arrows with multi-colored mascara for supporters of more traditional make-up options. It is also fashionable to decorate the eyelids with nude shades with mother of pearl.

Delicate make-up with classic arrows and turquoise eyelashes
Delicate make-up with classic arrows and turquoise eyelashes

The most unusual trend for 2024 is multi-colored cilia, and each of them should be a different shade. This effect can only be achieved in beauty salons by experienced masters. At home, you should use false eyelashes already stained with the desired method.

Makeup with black eyeliner and red mascara
Makeup with black eyeliner and multi-colored eyelashes

Not every of the listed trends in 2024 is suitable for everyday make-up, however, many options quite well combine with another trend for nude shades. Bright eyelashes - the perfect solution for the summer season and parties.

Smokey ice

Purple Smokey Ice with Shimmer
Purple Smokey Ice with Shimmer

The Smoky Ice technique was born in 1920 and is considered a universally recognized classic in makeup. Smoky make-up gained particular popularity only in the twenty-first century and has long held a leading position in the field of makeup.

In addition to the classic smokey ice, in 2024 the option with glitter and nude style are gaining popularity, and of the colors the most fashionable will be all shades of green, blue, bronze and silver.

Nude Smoky Ice
Nude Smoky Ice

The Smoky Ice technique is a great example of timeless classics, relevant at all times. The trendy elegant black smoky make-up with the addition of a silver shimmer or made in an unusual shape.

Classic smoky ice in silver-black tones
Classic smoky ice in silver-black tones
Classic smoky make-up with dark lipstick
Classic smoky make-up with dark lipstick

In 2024, the trend is the color “wet asphalt” and the shade of taupe shadows. You can safely use them in make-up to create an unforgettable image. The third most popular application was the color of shadows "indigo", which is wonderfully combined with a shimmer.

Smokey Ice Wet Asphalt
Smokey Ice Wet Asphalt
Blue smoky makeup with shimmer
Blue smoky makeup with shimmer

In 2024, it is also customary to “dilute” the classics with glitter and bright color eyeliners. Adding golden sparkles or shimmer over the smokey ice will make the look more expressive.

Smokey ice with glitter and golden eyeliner
Smokey ice with glitter and golden eyeliner
Saturated Brownish Golden Smokey Ice
Saturated Brownish Golden Smokey Ice
Smokey Ice Emerald Shades
Smokey Ice Emerald Shades
Smoky ice in blue shades with shimmer and dark lipstick.
Smoky ice in blue shades with shimmer and dark lipstick.
Smoky make-up in green and purple tones
Smoky make-up in green and purple tones
Combination of Smokey Ice Techniques and Glitter Bird's Wing
The combination of Smoky Ice and Bird Wing techniques with glitter

For more information on how to create the perfect smoky make-up according to all the rules, read the special article about all the nuances and subtleties of the implementation of the Smokey Ice technique.

Cat eye

Cat Eye Makeup
Cat Eye Makeup

The technique of applying “cat's eye” shadows has been known for a long time, but has been included in the list of trends in 2024 relatively recently. There are many options for performing a cat's eye, but the main direction is to adjust the shape of the eyes using visual lengthening.

The main role in the cat eye make-up is played by long narrow arrows with upward corners. The lines are doubled, they must fail the lower eyelid and form a sharp corner at the outside of the eye.

Classic cat eye with arrows and nude shadows.
Classic cat eye with arrows and nude shadows
Eyeliner to create a feline look technique
Eyeliner to create the cat's eye technique

The classic version of cat eye is done in a nude style and with black eyeliner, but in 2024, the advantage is in multi-colored shadows and shiny finishes.

Gold glitter cat eye makeup
Gold Glitter Cat Eye Makeup
Pink cat eye with rhinestones
"Cat's eye" in pink with rhinestones

The cat eye technique allows the use of several opposing shades of shadow. Such a contrast will give the look more expressiveness and mystery.

Bright make-up cat eye with gold and blue shades
Bright make-up cat eye with gold and blue shades

The latest trend of this technique is eye shadow. After completing the arrows, make-up artists recommend applying the first not shadows and not on the upper eyelid, but add the necessary shades for the arrows, carefully blending.

Minimalistic cat eye with green shades
Minimalistic "cat's eye" with green shades
Cat-look makeup in violet shades
Cat-look make-up in purple shades
Golden cat eye makeup
Golden cat eye makeup

In the trend of 2024, there are also unusual combinations of various techniques. For example, an interesting and fashionable option is a smokey ice and a cat's eye. If you add shadows with a shimmer or glitter to such an image, you can achieve a unique image.

Cat eye with golden shimmer
Cat eye with golden shimmer

An interesting combination will be cat eye and cut crease, which will combine nude shades of shadows and black eyeliner with a double arrow.

Cat eye and cut crease combination
The combination of cat eye and cut crease techniques

Cat's Eye is an excellent option for girls who love the vamp style. Having mastered this technique, you can create an elegant and expressive image for any event.

Cut crease

Nude cut crease makeup
Nude cut crease makeup

The “cut crease” technique appeared back in the 1960s. The images of those times became the basis for the modern trend. The main feature of the technique is the separation of the eyelid according to the fold between the movable and fixed half.

Among modern trends, cut crease not only includes drawing a line across the eyelid, but also the use of additional methods, techniques, cosmetics and unusual shades.

Makeup cut crease with silver glitter arrows
Make-up “cut crease” with silver glitter arrows

An updated version of the trend was shown during the catwalk shows at Paris Fashion Week. It consists of a nude makeup and highlighting the folds with the help of a blue kayal. Then the line smoothly turns into an arrow.

Runway cut crease in blue shades
Runway “cut crease” in blue shades

However, the classic cut crease style is still the most fashionable. Especially in combination with arrows and glitter.

Classic cut crease in nude tones and glitter
Classic cut crease in nude tones and glitter
Black glitter cut crease makeup
Black glitter cut crease makeup

Make-up cut crease can be performed in traditional shades of shadows: flesh, brown and black, as well as in more saturated and colorful versions.

Bright and bold make-up using cut crease technique
Bright and bold make-up using the technique of "cut crease"
Beautiful cut crease makeup with red lipstick
Beautiful cut crease makeup with red lips

For a day make-up designed for work or a date, cut crease with black arrows, a basic nude and a line along the crease of the eyelid made using glitter eyeliner are ideal.

Minimalistic cut crease with glitter blue eyeliner
Minimalistic cut crease with glitter blue eyeliner
Minimalist cut crease technique with rich lipstick
Minimalist cut crease technique with bright lips

However, when deciding to create a make-up using the “cut crease” technique, it is especially important to take into account the shape of the eyes, as it does not suit girls and women with an impending eyelid.

Fancy arrows

Makeup with arrows on the upper and lower eyelids
Makeup with arrows on the upper and lower eyelids

In addition to the unusual make-up techniques and multi-colored eyelashes, unusual arrows are trending in 2024. These are not only colored eyeliners, but also completely new, amazing forms. Arrows are executed in any colors, covered with sequins and shimmer.

Nude make-up with purple shimmer
Nude make-up with purple shimmer

Along with white eyelashes, the new make-up trend is white arrows. They perfectly complement natural makeup with a minimum amount of makeup. In this case, lips are recommended to be allocated with saturated lipstick.

Minimalistic makeup with trendy white arrows and red lipstick.
Minimalistic makeup with trendy white arrows and red lipstick.

The trend on double arrows keeps its position when another one is drawn on top of the classic one with a different color or shiny eyeliner.

Double Glitter Arrows
Double Glitter Arrows
Makeup with bright turquoise arrows
Makeup with bright turquoise arrows

The colors of the eyeliners can be combined and the shadows create smooth transitions from one shade to another. Makeup artists use such a simple technique to make their eyes bigger.

Two-tone arrows in the style of cat's eye
Two-tone arrows in the style of "cat's eye"

The arrows under the lower eyelid are especially relevant, especially made in colors contrasting with the upper ones. This asymmetry is the key to a successful image for any party, along with a brilliant eyeliner.

Two-color asymmetric arrows in the gradient
Two-color asymmetric arrows in the gradient
Bright trendy glitter arrows
Bright trendy glitter arrows
Makeup from the Fall-Winter fashion show
Makeup from the Fall-Winter fashion show

Not only interesting color schemes, but also the choice of forms affects the fashionability of the image. Another trend from the catwalks is arrows with unusual angles. It can be sharp corners, zigzags, torn lines and even curls.

Nude make-up with black asymmetric lines
Nude make-up with black asymmetric lines

Arrows are a universal way to decorate absolutely any image: daytime or evening. Professional makeup artists argue that this method is suitable for all ages and for any outfit, and recommend not to be afraid to experiment with shapes and colors.

Nude

Delicate nude makeup
Delicate nude makeup

The trend towards natural beauty continues to lead the beauty industry. The popular nude make-up in 2024 provides a lot of opportunities, where the main rule remains only the use of neutral shades.

Creating an image in the nude style allows you to embody the most diverse trends in one image. Makeup with nude shadows can be supplemented with bright lipstick, unusual arrows, glitter and colored mascara.

Delicate nude makeup in peach shades
Delicate nude makeup in peach shades
Nude style make-up with arrows
Nude style make-up with arrows
Relief technique for applying shadows in nude tones.
Relief technique for applying shadows in nude tones.
Nude style with asymmetric arrows
Nude style with asymmetric arrows
Nude make-up with bright glitter lipstick
Glitter Nude Makeup
Gentle make-up in flesh tones
Gentle make-up in flesh tones
Beautiful nude look
Beautiful nude look
Nude make-up with arrows and rich lipstick
Nude make-up with arrows and rich lipstick
Minimalistic makeup in nude shades
Minimalistic makeup in nude shades
Nude makeup with a satin finish
Nude make-up with satin finish

Nude make-up is rightfully considered an everyday option, but to create it you also need to familiarize yourself with the basic rules for applying shadows and using cosmetics. How to make beautiful and fashionable nude makeup, what shades of shadows to use and what elements can be combinedread the article.

Asymmetry

Makeup with asymmetric arrows from fashion shows
Makeup with asymmetric arrows from fashion shows

World fashion shows “exploded” a new trend in asymmetry. Asymmetry manifests itself not only in forms, but also in colors. So, in 2024, the most unusual outlines of arrows, make-up and unusual color schemes will be relevant.

If you want to surprise others, then the arrows under the lower eyelid with non-standard angles are the best way.

Makeup with asymmetric arrows on the lower eyelid
Makeup with asymmetric arrows on the lower eyelid

Non-standard solutions come to replace the well-known relief technique of applying shadows. For example, covering the entire eyelid with a single shade from the line of eyelash growth to the most eyebrows and giving the shadows the shape of a "wide beam".

Makeup with a custom shape of white shadows
Makeup with a custom shape of white shadows

The most original solution in the shadows is the effect of snake skin. Creating such an image is not easy, but the result is definitely worth the effort.

Unusual makeup in brown shades with the effect of snake skin
Unusual make-up in brown shades with the effect of snake skin

Less extravagant asymmetry options involve the use of unusual shapes and colors of arrows. For example, to create a “puppet look”, arrows are drawn in the manner of eyelashes.

Puppet makeup with unusual arrows
"Puppet" look with unusual arrows
Makeup with asymmetric blue arrows
Makeup with asymmetric blue arrows

Nude makeup will sparkle with new colors if you circle a contour of a moving eyelid with white eyeliner, repeating the shape from the “cat's eye” technique.

Intriguing Nude Makeup with White Eyeliner
Intriguing Nude Makeup with White Eyeliner
Asymmetric Smoky Ice Orange Shades
Asymmetric Smoky Ice Orange Shades
Asymmetric arrows at the fashion show Winter 2024
Asymmetric arrows on the fashion show "Winter 2024-2025"

The trend for asymmetry in colors is one of the main ones in 2024.The combination of shadows and eyeliners of various shades in one make-up allows you to create a daring and memorable image suitable for any season.

Bright make-up with contrasting shades of shadow
Bright make-up with contrasting shades of shadow
Unusual make-up with multi-colored asymmetric arrows
Unusual make-up with multi-colored asymmetric arrows

No matter which method of creating asymmetry you choose, any of the options will help to create not just a fashionable image, but also give it brightness and uniqueness, allowing you to highlight your own style.

Grunge

Black smoky ice in grunge popular style.
Black smoky ice in the popular grunge style.

In 2024, the vamp style was replaced by grunge. The foundation of grunge make-up is a colorful smokey ice with a wet effect and dark lipstick. This is a minimalist image using "male" contouring - feathering the dark tones of the corrector along the cheekbones down to the chin.

However, many makeup professionals ignore these rules and allocate only eyes or lips as necessary and according to the upcoming season.

Grunge bold style for winter season
Bold grunge style for the winter season

Classic smokey ice make-up artists are advised to change, without hesitation, to any other technique, including volumetric arrows.

Grunge bold make-up with arrows
Grunge bold make-up with arrows
Smokey Ice Brick Shade
Smokey Ice Brick Shade

The main element of the grunge style is a correctly selected lipstick. You can use both matte and creamy textures, but it is advisable to avoid mother of pearl and an abundance of brilliance. The best shades of lipsticks: wine, purple, plum, dark brown, burgundy, purple.

Nude make-up grand with rich lipstick
Nude make-up grand with rich lipstick
Stylish grunge makeup in violet shades
Stylish grunge makeup in violet shades

Even a minimalistic, nude version of a grunge style make-up must include a dark shade of lipstick and wide black arrows.

Grunge style make-up with arrows and dark lipstick.
Nude grunge make-up with arrows and dark lipstick.
Grunge daytime make-up
Grunge daytime make-up

Grunge makeup shades should be selected in accordance with other elements. In the trend colors: lilac, purple, golden, black, brown, bronze and copper.

Grunge make-up with matte lipstick
Grunge Makeup with Matte Lipstick
Saturated Makeup Grunge
Saturated Makeup Grunge

Grunge is considered a combination of punk style and everyday life, so feel free to use this make-up for every day.

Red lipstick

Bright scarlet lipstick
Bright scarlet lipstick

Red lipstick is the unchanging trend of 2024. Lack of mascara, stylized eyebrows, minimal make-up, blush and red lipstick - these are the things that will help to create an amazing, inspiring and unique image.

This style has been known since the time of the talented artist Frida Kahlo, whose image is actively used in seasonal fashion shows.

Nude makeup with scarlet lipstick
Nude makeup with scarlet lipstick
The combination of fashionable smokey ice with colorful lipstick
The combination of fashionable smokey ice with colorful lipstick

Lipstick is recommended to choose with a matte finish. Shades of red and violet are perfect for a nude makeup. Preference should be given to lipsticks in the following colors:

  • Pomegranate;
  • Bilberry;
  • Purple
  • Terracotta;
  • Sangria
  • Burgundy
Stylish make-up with bright lipstick from fashion shows
Stylish make-up with bright lipstick from fashion shows
Minimalistic makeup with bright lips.
Minimalistic makeup with bright lips.

To create ideal and alluring lips, experts advise using a special thin brush when applying lipstick. Thus, the lip contour will not be smeared, and the lipstick will lie neater.

Apply a rich shade of lipstick to the lips
Apply a saturated shade of lipstick to the lips with a brush
Beautiful evening make-up in brown shades
Beautiful evening make-up in brown shades with an emphasis on lips
Minimalistic makeup with matte lipstick from a fashion show.
Minimalistic makeup with matte lipstick from a fashion show.

When using colorful saturated lipstick for lips, make-up artists advise to focus on the eyebrows and not on the eyes, and also emphasize the cheekbones with the “male” contouring technique.

Frida Kahlo Makeup
Frida Kahlo Makeup
Delicate day makeup with rich red lipstick
Delicate day makeup with rich red lipstick
Nude Makeup with Bright Lips
Make-up in body shades with bright lips

The combination of various trends, techniques and shades in makeup is the main rule of 2024. This is the time when you can indulge in a flight of fantasies and bring the most daring ideas to life. Regardless of the season, matching the image with trends and personal preferences will be the key to a beautiful image and good mood!

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